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ASSESSMENT 3 – INDIVIDUAL REPORT

Executive summary

The report analyses a strategic event that can be effective in facilitating the number of tourist during the winter months of Sydney. From the recent analysis it can be observed that the winter months of Sydney lacks in the number of tourist that further affects the revenue of the tourist industry within the domain. However, the Vivid Sydney and Love Every Second marketing campaign tends to increase the tourist attraction during the winter months of the city. Due to low revenue of the tourist sector during the winter months of the city, the reports aims at proposing new events that will be beneficial in attracting tourist attention during the winter months. In this respect, implementation of Bondi Beach Campfire event can be helpful in mitigating the current issue; the event will be rich in facilitating the traditional beliefs of the place while presenting a suitable environment at a winter ni....