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Managing the Growth Tradeoff

Introduction to Sweet Popcorn Branding

The Woolworths has largest supermarket chains in Australia engaging in sweet and salty snacks products. The Woolworths Group engaged in retail operations for many years and provides its customers a wide range of snaking products. The sweet popcorn has several brands in the market with great level of competition (Klimchuk and Krasovec,2013). The customers are craving for unique taste so the Woolworths decided to introduce another sweet popcorn brand in its production house.

Discussion on Sweet Popcorn Branding

In recent market scenario, many company having single product line with multiple brand names as per market requirements and segmentation. The demand of the product decides the multi- brand policy for similar products with a way to secure a safer place and remaining little for other competitors in the market. Introducing new product range in existing market....