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University : University of Sunshine Coast

Course Title : ICT352

Uploaded by : Mark polee

Project Management Principles

1.a) Complete a business case for this project adapted to the AFP market opportunity.

b) Describe the most likely organizational structure for your company, how does this impact your ability to execute and manage this project?

Market opportunity refers to a potentially favorable condition for a company to grow where the company can capitalize on the changing trends or the growing demand for a product or service they are providing. This is usually when the competitors have not yet recognized this change in trend. For the complete utilization of a market opportunity, the company must be able to recognize it future markets (Damnjanovic & Reinschmidt, 2020). They should also be able to predict their capacity to capture the market share and calculate the specific needs and the needs of the market. The company should also be prepared to manage themselves if there is a situation of potential risk. Being able to manage their ....

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