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University : Victoria University

Course Title : BSBPMG624

Uploaded by : Mark polee
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Engage in Collaborative Alliances - Part 1

PARTNERSHIP REGISTER

NU.

NAME

TYPE OF BUSINESS

PRODUCT/SERVICE

CURRENT MARKETING

CURRENT ADVERTISING

BENEFITS

NEGATIVES

1.

Quay

Restaurant

Food

Brand rebranded in 2018 and relaunched themself since then company has heavily relied on PR for promotion till 2020 global shutdown

Regular social media interaction

Association with Australia's best res....

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