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Both SWOT and PESTEL analysis work as a tool for the company to analyse the various factors and environments that affect its business. Management students often required to undertake this analysis of any particular company in their case study.
What is SWOT analysis?
The analysis of strengths, weaknesses, opportunities, and threats causing elements of the company is known as SWOT analysis that helps to identify the current stature of company in the market. Businesses use this tool to enhance their internal performance by identifying their strengths and weaknesses. It also helps the management to strategies their business expansion plan by identifying the opportunities and threats. SWOT analysis does both internal and external evaluation of the company.
What is PESTEL analysis?
PESTEL analysis evaluates the external factors of the environment and identifies the suitable time and place for the business expansion. It stands for political, economic, social, technological, ecological, and legal analysis. This analysis gathers the data of the external impact on the company. For instance, Change in the government may reduce the company’s progress in the particular state. PESTEL analysis also helps the management to counter the negative impacts.
It is usually a good idea to plan ahead of time when writing a case study. It allows you to get familiar with a wide range of ideas and reasoning ensuring that you may demonstrate fluency in your case study. Preparation ahead of time also provides you with a broader viewpoint to fully analyse the situation. As a consequence, you produce a high-quality case study that earns you high marks. Here is some professional advice to help you create an appealing and interesting Microsoft case study SWOT analysis.
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