What is Digital Marketing?
With a constant progression in the number of internet users, the number of people who go online is gradually increasing. Resources claim a remarkable drift in the user base of the internet in just past few years. Marketing has always been a matter of connecting with people conspicuously using any platform they feel most accessible at any point in time. In contrast to the primitive methods of marketing, the new ones are pretty evolved and have proven to generate better results.
In order to acquire insight into writing your digital marketing assessment answers, a clear understanding of what is most important for the success of digital marketing is important.
Major elements of Digital Marketing
Normally, core digital marketing components include:
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Web Design
- Content Marketing
- Social Media Marketing
- Email Marketing
SEARCH ENGINE OPTIMIZATION (SEO)
It is regarded as the most basic and imperative element among the others in the strategy of successful digital marketing as it helps to achieve top rankings. It can be understood as, a number of ways designed in order to enhance the rankings of the product in an online search. The ranking of any particular portal signifies a lot about it, as it reveals the extent to which it is search-oriented and pops in the top search results. It applies to every single portal their on the internet irrespective of how appropriately the website has been designed, if it does not rank on the first page, it will never be attended.
How can a portal reach high rankings?
- Create quality content that answers searchers’ questions.
- Clean up your site’s code and increase page speed.
- Streamline your site’s design and navigation to improve user experience (UX).
- Earn backlinks from reputable sites.
Pay-per-click (PPC) advertising
It is the other part of the strategy which works after maintaining the presence of the portal in every relevant search. It is an affordable option for different businesses to boost up the rankings of their portal over a short span of time as PPC can start initiating leads for the website, moment the ads go live. It clearly helps to save the money getting wasted to reach people who are least interested in the product. The biggest reason why PPC is a good option is that it helps in reaching people based on demographics and location and more to it, it is budget-friendly.
It’s one of the crucial factors in online marketing plan as it is responsible for leaving behind a positive impression on the potential customers. It plays a key role in keeping people engaged and interested in any portal. Basically, the customised design of any portal helps its customers to search for the information they need easily. Design of any website can make it look great and perpetrate well in terms of performance.
It’s one of the key factors in elevating rankings of any portal and help potential users to learn more about the business. It’s very important to incorporate content into the digital marketing strategy as it enables the business to earn more leads and revenue. Quality content is the crucial element of digital marketing. Content addressing searchers’ questions and targeting keywords can be conceived as quality content and can be extremely helpful in order to achieve high rankings.
Social Media Marketing
Social media is the best way to reach out to the current and potential users to develop a virtual relationship with them. This can be a great platform for embracing doubts and questions of the user base allowing them to connect at any instance of time directly. Social media is an effective tool to establish trust among users and fixing loyal customers.
Users opting in to receive emails clearly signify how interested he/she is in any product or service. It is a direct mode of generating leads as it allows any organisation to follow up with their potential customers and keep them constantly engaged by sending customised information frequently regarding the products or services.
Another essential element in the strategy of how to measure digital marketing success in the business is marketing analytics. It can help judge your campaign on a vast range of key performance indicators. It makes easy to emphasise on the appropriate KPI’s and some of the ways to measure the KPIs are:
- Number of unique visitors
- Number of returning visitors
- Bounce/exit rate
- Time spent on your website
- Lead generation rate
Digital Marketing solely aims at building a reputation of any business as it allows organisations to be creative and do experiments with a number of marketing strategies in a budget. It is viable for any business regardless of what domain it works for, its focus is to pull people to the website and convince them to become customers without ever needing to interact with a salesperson. With digital marketing, the total number of people who have visited the web site’s homepage in real-time can be brought to notice. The role of digital marketing is to generate the most number of opportunities. There has been an intense impact of digital marketing on traditional marketing, and rightfully so.
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