Macquarie University is one of the recognised and leading universities in Australia. It has been consistently ranked in several lists of the world’s best universities due to its commendable innovation and quality of education. It also ranked among the top 1% of world universities as per the QS World University Ranking, 2019. This university has its own education standards with numerous academic activities such as assessed coursework, pitch project, and individual assignment.
Today, our marketing assignment help expert is going to explain how to write the MKTG204 Integrated Marketing Communications Assessment answers. This unit is introduced to explain the processes of marketing communication, key roles, and the usefulness of communication as an important aspect of the marketing mix. Here, students learn about the major aspects of marketing communication; components of marketing communication like personal selling, advertising, consumer & sale promotions, and PR; principles of creativity and brainstorming, the effectiveness of marketing communication; objectives; and ethics.
To deal with the MKTG204 Integrated Marketing Communication assessments, you must have practical knowledge and skills in choosing and unifying communication strategies. If you lack such skills, then you might have to take help from marketing assignment writing experts who provide integrated marketing communication assignment samples to students.
Details of MKTG204 Consumer Insights Assessment Task
As we have discussed that MKTG204 Integrated Marketing Communication assessment includes three tasks, i.e., assessed Coursework, Individual Assignment, and Pitch Project with 40%, 20%, and 40% marks respectively. The below-given figure summarises the different aspects of this assessment.
In this task, students have to read and attempt a weekly assessment which is in the form of multiple-choice questions. To answer the questions, you must refer to the chapters given in the unit guide. This task comes with 5 quizzes which are generally held in weeks 3, 5, 8, 10, and 13.
This assignment has two parts i.e. 2A and 2B.
2A Assessment Details:
2A assessment mainly deals with consumer insight research data collection. Students will be provided with a survey link by the tutor to gather the data.
- As per our marketing assignment help experts, these online surveys will help students in understanding the effects of photographic depictions and create strategies on how an organisation can take advantage of that information to create better execution campaigns.
- Each student must recruit a minimum of 10 participants living in Sydney comprising 5 males and 5 females and their age should be between 18-25 years.
2B Assessment Details:
This assessment is about writing a consumer insight report. In this assignment, students are required to write a report discussing the effectiveness of advertising designer sneakers. Moreover, your report should include the following:
- Evaluate the effects of different photographic depictions of luxury/designer sneakers.
- Explain the ways how these results will help to form the development of pitch project assessment.
- Also, support the discussion with industry or academic articles, IMC concepts or theories from the textbook.
Our marketing assignment help experts have highlighted the table of content for the 2B task below.
- Formatting and presentation of references and report
- Executive Summary
- Evaluation of Findings
Students are required to prepare a pitch project based on the above table. Your pitch project mainly asks you to develop a new brand name, its logo, a creative concept, and slogan best fit for posters, TVs, and the Internet.
There are three essential components for assessment 3 that you need to take care of:
- Pitch Presentation
- Pitch group report and
- Peer assessment
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