Marketing Dissertation Topics Curated by Experts to Help You Get Started

The main motive of a dissertation is to add to the existing literature in a given field, in compliance with constructing the argument on the current debates and problems around the topic area. So, when we talk of the marketing dissertation topic, in particular, it should aim to add to the literature in a practicable manner by keeping in mind the constraints of time and resource. To add to the existing pool of knowledge, you ought to choose a topic that you can put a real original and unique twist on. 

In addition to this, it is also to be noted here that the choice of marketing dissertation topics should mirror the research setting where the study took place, also by opting apt research ways to examine the concerned areas. In this blog, there are ample of marketing dissertation topics, from which you can take an idea and merit further research and study. Without further ado, let’s get started!

Top Marketing Masters Dissertation Topics

Below are some of the most impressive, unique and top marketing dissertation topics curated by our assignment experts from which you can choose which one suits you the best. Here, scroll down and read on!

Business Marketing Dissertation Topics

• What factors can influence marketing strategy success?
• Manipulation tactics and consumer behaviour: creating a desire to purchase.
• Are there negative effects of advertising on the youth? What are these?
• The impact of branding on customer behaviour: a comparative analysis of Apple and Samsung.
• What marketing strategies should be used for the hotel business to attract new clients?
• What is the importance of psychographics approaches in marketing schemes?
• Do you think exasperating and trivial ads reach more effectively to the customers than good content one?
• What are the advantages of using successful brands advertising methods in political campaigns?
• Can food product labels influence customer behaviour?
• Impulsive buying: social and psychological aspects.
• What factors can affect the success of a new brand?
• The impact of advertising on the acquisition of bad habits by teenagers.
• Consumer attitude towards functional food.
• Differences in the male and the female consumer making decision process.
• How do demands change upon generations?
• Can language influence product identity?
• The effect of globalization and customer behaviour.
• How do marketing methods differ across the cultures?
• What are the major strategies to attract potential clients?
• Talking about how leading brands have products of the highest quality. A detailed case study. 
• Successful branding: How can it improve consumers’ loyalty?
• How do consumers react during periods of recession?
• Gender and age: How do they affect purchases?
• How did Ponzi schemes work? Mention the impact of the same on the economy?
• Word of mouth: How significant is it for the success of a business?
• What are the most important features that consumers compare before making a purchase?
• Standardization and its role in global marketing.
• Do you think political marketing trends have changed over the last decade? If yes, then explain how?
• Benefits and downsides to SMS marketing.
• Market segmentation: How does it affect sales channels?

Digital Marketing 2020 Dissertation Topics

• What do brand values in digital marketing mean and how can they move decisions of the customers?
• Combining online and offline marketing techniques to increase sales.
• How can social media affect the behaviour of consumers? 
• Pop-up advertisements: Hit or miss?
• Identifying the role of the internet in changing consumers’ behaviour. (Also, we have some examples of essays on behaviour)
• Have celebrities and influencers changed the game of online marketing? Explain in depth.
• The rise of new technologies: How can smart devices help companies boost sales?
• How do landing pages affect marketing? What should be included or avoided?
• Analysing customers’ psychology and its role in digital marketing.
• What are the most common mistakes done with e-mail marketing?

Relationship Marketing Dissertation Topics

• What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
• How and why can the relationship marketing be used to attract new customers through social media?
• How does product quality affect customer loyalty among high and low contact products?
• How do retailers cope with polygamous behaviour among consumers?
• In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
• How can companies adopt social media for successful development of relationship marketing with customers?
• Name some of the major challenges that small companies face when adopting social media to maximise customer loyalty?
• Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.

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