"Most people use statistics like a drunk man uses a lamppost; more for support than illumination"― Andrew Lang.
With the advent of the 21st century, data has become the new currency for the digital platform, especially with the evolving market of social media. Each day, well-established organizations and start-ups gather and evaluate large amounts of data to identify whether their business is on the right track or not and what their prospects will be.
To handle so much data, especially the vast data, companies need to hire people with sure-shot data analysis skills- well-versed in deciphering information and interpreting quantitative data, running statistical software, and picking out the lucrative data.
Such large chunks of data can be handled through a popular statistical tool known as SPSS. For making a career in any field requiring data analysis, the SPSS course could help you impress new and potential employers. So let's begin with the topic without any further ado!
SPSS, short for Statistical Package for the Social Sciences, was the first statistical software program developed for PCs in the 1960s by Stanford University. After merging with IBM, its name got changed to IBM SPSS. SPSS is a comprehensive, user-friendly software capable of analysing any data.
SPSS can take data from anywhere- be it Google Analytics, a market or academic research article, or a customer database. Developed for both interactive and non-interactive users, SPSS can support almost all types of file formats.
SPSS apprehend and decipher the complex data, which can later form graphs, tables, and charts. The SPSS software can run on Mac, Linux, and Windows operating systems.
SPSS is widely used by healthcare, marketing, education researchers, government and marketing organizations, survey companies, data miners, and many more. All the U.S Ivy League Schools, 9 of the top 10 online colleges, and around 80 percent of the US colleges and universities currently rely on SPSS software for data analysis.
"The real key to how we use SPSS Statistics is the ability to pull SPSS and grab data from our SIS or any data warehouse during a live conversation and contextualize the conversation to validate if it is a good idea or a bad idea."— David Wright.
Here are a few pointers which explain why SPSS is the best statistical tool.
Besides these functions, the SPSS provides three main programs to help researchers analyse their complex data.
All in all, you can use SPSS whenever you want to try a customizable and flexible way to retrieve super granular results from the most complex data. This can give you more time to conduct the study in the best possible ways.
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